Hello!
I'm a freelance UX Designer (really a generalist, I wear a lot of hats on projects and do UX Research and Content Design too). Recent projects include redesigning the Rawlings Conservatory website and applying trauma-informed design principles for a grief support consultancy. I create user-centered designs that tell compelling stories and support diverse communities.
Design Principles
1. Inclusive
2. Ethical
Designing with integrity is at the heart of my approach. This means championing user trust, avoiding deceptive design practices, and fostering digital well-being in every project.
3. Collaborative
I believe the best solutions emerge from diverse perspectives, so I actively seek input from users, stakeholders, and team members throughout the design process.
4. Useful
Aesthetics are important, but my designs aim to solve real problems and add genuine value to users' lives, focusing on functionality and efficiency
I design for diverse user groups, ensuring that products are accessible and enjoyable for people of all abilities, backgrounds, and experiences.
My journey to UX began in the hospitality and customer service industry, where I honed my communication and collaboration skills. I developed a deep understanding of people and their needs. Working in restaurants and bars, I learned to quickly identify inefficiencies and poorly designed spaces, essentially solving design problems. This background in problem-solving and enhancing customer experiences naturally led me to UX, where I now apply these insights to improve workflows and user interactions.
Outside of work
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